reno rolleReno Rolle is a business savvy, intellectually agile entrepreneur with an inventive inclination and a drive to see his products help people. A 2014 nominee for the Ernst & Young Entrepreneur Of The Year, Reno holds a number of patents apart from his successful super-food company he and his wife built from the ground up, Boku International. Reno has diversified his success as an entrepreneur, co-authoring a widely read book titled “ The Ultimate Guide To Natural Health”. Reno has served as the CEO for many companies, some he started on his own, and others with those who sought his expertise in marketing, distribution, innovation, or production.

Earlier in life, Reno served as the CEO for Shop America USA, a British based multi formed television marketing company. His diverse background in television and consumer product development would prove invaluable.  Reno co-created and marketed “Natural Cures ‘They Don’t Want You To Know About’. This historically successful book would go on to hold the #1 spot on the New York Times Bestseller List for several weeks, selling upwards of 10 million copies.

Furthering his diversification of skills and successes, Reno was a founding Principle of National Lampoon Acquisition Group LLC, the investment arm of the same film production company that produced the infamous movies like Vacation and Animal House. He led the group to acquire J2 Communications Inc, which rolled into the founding of National Lampoon Home Entertainment wherein Reno produced and distributed a number of feature films.

His marketing experience was further refined when he co-founded Synergy Worldwide Inc, serving as the Chairman and CEO. Synergy Worldwide was a product engineering, design and marketing firm. Products that Synergy succeeded in distributing include a successful blackjack card counting program, and the Spin Fryer. The Spin Fryer garnered the honor of receiving the R&D 100 award, widely considered to be the “oscars of Invention” according to the Chicago Tribune.  This award has been given in the past to inventions the likes of anti-lock brakes, the fax machine, and the ATM among others.

Even earlier in his career, Reno co-founded HSN Direct, in conjunction with the well known Home Shopping Network. His responsibilities primarily included business development, marketing, contract management, distribution, compliance, and production among other disciplines.

Focused on helping others and fueled by first hand personal experience, Reno and his wife Lynn co-founded Boku International in 2007.  With the near collapse of food quality here in the U.S. and abroad, Reno and Lynn are driven to make a positive difference in the lives of as many people as possible, by sharing Boku’s doctor formulated blends of certified organic, plant based super foods.